FIONA
BASSOLAS

Advertising & Digital Marketing Strategist

LET'S WORK TOGETHER

ABOUT ME

WHAT I DO

MY PROJECTS

GET IN TOUCH

Where strategy meets storytelling
ABOUT ME

Hi, I’m Fiona Bassolas!

I’m 21 years old and currently studying Advertising and Public Relations in Barcelona, where I’ve developed a strong passion for branding, social media, and creative communication.

As I complete my final year of university, I enjoy combining strategy with creativity to develop ideas and content that genuinely connect with people. I’m especially interested in brand identity, content creation, and digital culture, always exploring new ways to communicate in a fresh and meaningful way.

For me, marketing is more than promotion. It’s about storytelling, emotion, and creating experiences people truly remember.

Years Experience

Projects

my vision

I believe brands have the power to create culture, not just sell products. My goal is to build communication that feels human, relevant, and lasting, connecting businesses with the people that matter most to them.

MY APPROACH
Every project starts with listening. I combine research, strategy, and creativity to develop ideas that are not only visually compelling but also rooted in real audience insights and clear objectives.
MY DRIVE
I’m constantly inspired by digital culture, fashion, design, and visual storytelling. I stay curious, keep learning, and bring that energy into everything I create, always looking for fresh ways to communicate and connect.

WHAT I DO

STRATEGY

I develop data-driven strategies that align brand goals with audience needs, ensuring every decision has a clear purpose and direction.

DIGITAL MARKETING

I manage digital channels and content strategies that boost visibility, engagement and growth in a meaningful way.

STORYTELLING

I craft compelling stories that resonate with audiences and create real, lasting emotional connections with brands.

BRANDING

I build strong brand identities and positioning that make your brand stand out, from visual language to tone of voice.

CONTENT CREATION

I develop creative content adapted to each platform, from social media to brand storytelling, always with a strategic eye.

CAMPAIGNS

I create integrated campaigns that connect, engage and drive results across multiple channels and formats.
MY PROJECTS

Breaking Barriers — Durex

An innovative campaign concept addressing key barriers to sexual freedom through a service-led idea that promotes confidence, inclusivity and open conversation.
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Strategic Communication Plan — FCB Femení

A communication strategy focused on strengthening brand positioning and connecting with new audiences through targeted, purposeful messaging.
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Ad Production — Estrella Damm

Pre-production and filming of a branded advertisement focused on visual storytelling and capturing the authentic essence of the brand.
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Sunny Delight — Rebranding Campaign

A rebranding strategy to shift the brand’s perception away from ultra-processed products, while recovering the nostalgia and emotional connection this drink has built across generations.
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Chupa Chups x Barcelona Pride

A creative campaign developed in collaboration with Chupa Chups for Barcelona Pride, a project that allowed for bold, playful and meaningful brand expression in celebration of diversity.
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Plata Studio — Brand Identity

Built a silver jewellery brand from scratch, from naming and visual identity to brand positioning, creating a modern, distinctive and cohesive brand world.
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GET IN TOUCH

9 + 1 =

Have a project in mind? Let’s make it happen. Drop me a message and let’s build something worth remembering.